If there is any group of people who believe the ideas around breakfast are boundless, Extra Crispy are obviously the ones! The editors of Extra Crispy want to hear your hot takes on hot cakes… but they just have a few requests before you send along pitches for stories and art.
Here’s how to pitch Extra Crispy...
What they are looking for:
Opinion pieces, reported stories, personal essays, works of humor, illustrated narratives, breakfast-y profiles, original recipes, how-tos and unusual points of view on the beloved morning meal are all welcome. They do not want restaurant reviews.
Please read Extra Crispy before you submit a pitch
Check that they have not run your story before or something eerily close.
Send a fully formed idea with a point of view.
Be very specific. In your pitch, do not make generalizations for entire regions, ethnicities, or races. Extra Crispy is very interested in your personal experience and how it shapes your understanding.
Tell Extra Crispy who you are. Have you written for other outlets? Do you have a culinary or literary background? Do you represent the cultural or racial heritage you’d like to write about in your pitch? Let them know why you are uniquely qualified to write your story. And link them to clips if you have them!
Recipe pitches need cred. Who are you and why should Extra Crispy trust your food? Have you developed original recipes for publications before, or are you a working chef or cookbook writer? They need to be sure that recipes have been tested and re-tested (and they will often test them again in-house) because their credibility is on the line here.
“Adapted from” needs to be with permission (that you have in writing and can provide), or far enough away from the original source that it is definitively yours.
Direct your pitch to the right place. If you are pitching to Food and Drink, contact:
senior editor, food and drink
If you are pitching to Culture, contact:
If you are pitching to Video, contact:
If you are not sure where it should go, that's fine, too: Just pitch here: email@example.com inbox, which they swear they check daily.
Do not follow up immediately. Extra Crispy gets a lot of pitches—and, truth be told, sometimes they can get lost or buried. It is totally cool if you follow up after about a week or so, but pretty please do not follow up after a day and ask if they want your idea. Relatedly, if they do not take your story, please do not ask why. (Good rules of thumb for any publication).
That’s about it. Be specific and pitch to the right editor! They are looking forward to your smart, fun, weird, and cool pitches for Extra Crispy.