I have read some arguments against putting your photo on your business card but there are reasons to include a pic. Many successful people feel it helps promote your business.
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Four reasons in favour of including your photo on your card -
1. Makes your business card stand out from the others If you are handing out your card at an event where numerous people are exchanging cards it is quite likely people won't associate you with your card when they look at it some time later. However, if your photo is on it they are more likely to make the connection.
2. Most people remember faces better than names Wherever you are when you hand out your card, a person is more likely to remember who you are if your face is on your business card.Most remember faces better than names. Although you want a good photo on your card, it needs to look like the every day you, not a glamour shot. People need to recognise that the image on your card is you straight away.
3. It links your card with your online presence If you use exactly the same photo on your business card, blog, Facebook, twitter, google , LinkedIn and anywhere else you have an online presence, people will recognise you straight away. This is particularly important for those with a common name who could easily be confused with another writer or photographer of the same name. It helps with branding.
4. Helps build up a feeling of connection and trust People tend to trust those they can picture. If you leave business cards in a shop, people are picking up the card of a total stranger. If your name could belong to either a female or male they don't even know your sex. When they can see what you look like they are more likely to feel a degree of connection. They may feel more comfortable contacting you to talk business.
Some people have described it as 'cheesy' to have your photo on your business card but there are good reasons to include your pic.